The emergence of participatory social Media has created a new ecosystem for the participation of users in social events (Fuchs, 2021). Content exchange by the user generates values such as a social discourse and awareness of a special subject triggering political, social, and other types of changes (Edom, Hwang & Kim, 2018). With tens of millions of active users, social Media have turned into dynamic resources of people’s interests, needs, and beliefs, giving rise to a rich content reserve. This provides Policymakers with a great opportunity to learn about citizens and communicate with them effectively (Simonofski & Burnay, 2021). Social Media serve as a link between users and Policymakers, serving as a novel source to involve users in formulating and enacting policies (Driss, Mellouli & Trabelsi, 2019). Policymakers need to know the users’ opinions because users post their opinions on social Media with minimal supervision (Dekker, van Den Brink & Meijer, 2019). Users express their positive and negative opinions on various issues on social platforms, providing Policymakers with a unique opportunity to improve communication with citizens and learn about their needs and opinions (De Paula, Dincelli & Harrison, 2018).